If you want to sell any products or services on the web, it is essential that potential buyers find your web site and see you as an important player in the marketplace. This means that your site must appear in the first two pages of the search engine results or you will never be visited because searchers rarely look past those first two pages.
So how do people find your web site if you are small and relatively new on the web? Each page in your web site must be properly constructed to target specific search terms that appear relevant to the search engine's page rank rules.
Each search engine has its own page rank rules, but the rules change all the time because there are ways to trick the search engines. It's free advertising, at least until the search engines discover they have been tricked and change the rules. However, I specialize in building solid web site designs that appear on top for search terms that are relevant to what people want to buy.
Below is an actual traffic chart for an existing web site that I recently re-built. The new site went live on October 2nd, and the chart was updated on February 29th. The amount of traffic to the site is dramatically improving, orders are coming in, and the business is growing as a result:
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The term "Daily Uniques" is the number of first-time visitors to the site. "Page Views" is the combination of views by first-time visitors and repeat visitors returning to the site. |
There are millions of potential buyers searching the web every day for things to buy from web site owners just like you. The key is to get your web site in front of their eyes.
I cannot promise to make visitors buy your orchids, or whatever products or services you are selling. The internet is like any other marketplace, so prices and features must appeal to potential buyers.
I can promise to get your web site in front of those potential buyers for search terms related to your business, which is the key to getting your web site investment to pay off.
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